Case Study Basics
•Randomly selected groups of six
•Overview of Open Text Corporation provided before the start
•Case study details are provided with the company overview
•The case study is a real problem Open Text is faced with, and is marketing oriented
•Groups have approximately an hour to complete a written case study
•Three finalists selected to present solution to the case study
•Each member of winning group will win brand new Netbooks!
•Runner up prizes for 2nd and 3rd place groups
•Case study hints will be posted March 2nd/3rd to help prepare
Hints and Facts
•Main idea of the case is 'Social Media'
•Open Text has become a 'branded house'
•Research the diverse Open Text product line
•One Voice, One Vision